links for 2009-05-17

This book takes the position that persuasion is a science, not art, hence with the right approach anybody can become the master in the skill of persuasion. So what are the 50 ways?

Here’s a 10-point checklist to use when giving the home page of a nonprofit website a quick evaluation.

The days when your nonprofit could get away with not having an online marketing strategy are over. Even the smallest or most locally based organizations are expected to use email and have some kind of website.